Home Building Materials Industry is a sunrise industry, or Sunset industry, there is how much room for growth? Which subsector's growth space is bigger? What are some of the subsectors that have reached the ceiling? The AICAI study believes that we can consider making a comparison with the developed countries. Generally speaking, the improvement of economic income, the enhancement of consumer desire and other factors, plus the demonstration effect of life in the developed countries, may lead to domestic consumption changes, home building materials industry is still no exception. Like home textiles, condensing type wall hanging stove, water-based paint, smart home, complete sanitary ware and other industries, compared with the penetration rate of developed countries, the domestic market still has relatively large growth space. Below, Aicai research according to public information, the statistics of some data, for everyone to do a reference. Consider the home textile industry. In Rolley's annual report for 2017, Chinese residents spent an average of $12.60 a year on bedding, according to data released by Euromonitor in 2016, the U.S. was $34, Japan was $24.46, and the U.K. was $20.16. Here Euromonitor, Euromonitor International, founded in 1972, is influential in the fields of market information, research and data analysis. To the above-mentioned national industry consumption standards as the target, to bed linen-based home textile industry, its market space at least double the growth opportunities. According to aapl, a doubling of the market's growth potential means, at the very least, that Rolley, mercury, Mengjie, Fuanna, Duoxi, vosges, violet and many other first and second tier companies will have a doubling of their growth potential, after all, the impact of large, sales outlets, strong customer appeal, maintain a relatively high growth rate. If the factors such as mergers and acquisitions, Rolley, Fuanna and other top, the first rush into 10 billion scale is more likely. Looking at the situation of the fireplace, some data think that Germany, the Netherlands, the United Kingdom, Austria and other countries, 1970s began in the home installation of condensing gas water heater, has been more than 40 years of history. So far, the penetration rate is roughly 49 percent in the United States, 67 percent in northern Europe, 47 percent in the United Kingdom, 58 percent in France, 62 percent in Germany, 32 percent in Australia, and 45 percent in Japan. China's coastal areas, on the other hand, are about 16 percent; its interior is lower, perhaps less than 1 percent, far behind the developed world in terms of penetration, and the space for growth is very imaginative. The industry's online sales of 4.272 million gas-fired wall-mounted stoves, up 161.4 percent year-on-year, with 363,000 condensing units, which is not a high proportion of the total number of wall-mounted stoves, compared with households that may need wall-mounted stoves, Aai noted, it still has a lot of room to spread. In addition, the gas heating professional committee of the gas branch of the Chinese civil engineering society has its own data. They concluded that in 2016, a total of 2.1 million gas-fired water heaters were sold in the Chinese market, of which 143,000 were condensing type, year over year increase of 68% . Gas wall-mounted appliances sold 1.048 million units in january-june 2018, down 6.3 percent from a year earlier, mainly because of the weak engineering market and the slowing pace of many coal-to-gas projects. But the retail market continued to grow at a sustained rate of 26.2% , while wall-mounted condensing furnaces grew at a steady rate of 12.8% in the first half of 2018. It is concluded that there are two forces behind it, one is the replacement of the traditional gas wall-mounted furnace, which needs a large amount of condensation. The other is new engineering and retail customers, such as southern heating awareness, has the potential to drive the consumption of condensing wall-mounted furnace. In 2016, the penetration rate of smart homes in North America was 5.33 percent, in Europe 0.61 percent, in Germany 1.21 percent, in the United Kingdom 1.02 percent, in Japan 1.29 percent, in Sweden 1.3 percent, and in Norway 1.2 percent, china may be at 0.1% . It predicts that the penetration rate in North America could grow to 17.23 percent by 2020, and that China, though starting late, is moving fast, with a large number of companies, including some of the biggest tech players, also increasing their investment, as well as huge demand, there's plenty of room for the future. After all, smart home can bring a good experience, in the domestic popularization is worth looking forward to, but need a few preconditions, one is the price down, most people can afford. Second, the technology is mature, stable quality, to ensure the safety of use; third, become a consumer trend and hot spot. Complete sanitary ware is also a very worthy of attention in the market, according to the research, it probably in the 1960s in Japan, 90s when the introduction of domestic. In 2014, only 0.15 percent of total bathroom fixtures were sold in China, according to an analysis by the Market penetration, with a corresponding market space of about 1.2 billion yuan. Japan has a high penetration rate, with a penetration rate of more than 90 percent, TOTO said in a statement. By March 2018, it had sold more than 10 million units. At home, even at 10% Market penetration, it's a quadrillion. If a company to the level of TOTO, the first echelon must be added to a Hummer, not worse than Wrigley, Huida, nine farmers. Finally look at the market situation of water-based paint, there are 2016 reports show that water-based paint in Europe and the United States developed the penetration rate of up to 60% . In the case of architectural coatings, water-based paints account for 93% in Germany and 60% in Norway. The water-borne of industrial coatings is also very obvious, about 40% . In 2017,50 percent of coatings in Europe were water based, 39 percent were solvent based, 6 percent were powder based and 5 percent were solvent free, according to Chem , a research group that provides a breakdown of paint product categories in Europe. According to the coating industry, in 2017, the output of solvent-based coatings in Japan accounted for 34.7% , water-based coatings for 25.9% and solvent-free coatings for 5.84% . From the domestic situation, by 2016, the proportion of water-based industrial paint about 10% ; in 2014, the proportion of water-based wood coatings less than 5% . In 2016, it was reported that more than 20 percent of the city's water paint was used. The policy is vigorously promoting the popularization of water-based paint, at the same time, the entire industry is accelerating the research and production of water-based paint, only in the first half of 2017, the paint industry in the construction, commissioning and planned construction projects in the proportion of water-based paint more than 70% . It is predicted that around 2022, water-based paint in the country may also account for more than 50% of the share, the current paint competition pattern will change dramatically. In the above-mentioned growth space is still huge home market, many large companies have been layout, such as Chenyang, three trees, Jiren high-tech companies in the water paint market efforts; Seagull Living, Keyi, Jubilee House and other companies on the bet on the whole bathroom. Judging from the 200 companies that are the focus of the AICAI research, about 80 percent of the listed home furnishing companies currently have the ability to seize the opportunities in the industry with relatively large growth space. After all, they have already been heavily invested in their layout, and in terms of technology, products and marketing, we've made some progress. So, for small and medium-sized companies, is there any opportunity to take advantage? Or are there new opportunities to tap into the industry's growth story? Big Talent research believes that there must be, but to take the route of differentiation, with the top 5, or even top 10 to distinguish, even if it is to do a small and beautiful brand with characteristics, it is possible to break out of the encirclement, find their position. After all, there are so many growth opportunities out there, it's up to you to grab them. There are two business directions of the market opportunity, one is to take the high-end line, high-quality, high-grade; the other is the main price and affordable mass products